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Visiting Dubai and Abu Dhabi in UAE means a lot in many ways. When it comes to excitement and thrill, then you can get involved in plenty of activities in both the cities. There are many tourists’ hotspots that are flooded with numerous people especially during the holiday season in the summer and the winter.

The morning desert safari is the preferred choice for many to enjoy the camel ride, sand boarding and dune bashing in the beautiful deserts of Abu Dhabi and Dubai. A desert safari is truly a lifetime experience to get mesmerized by the golden sand around the oasis. Different tour operators cater for the safari trips and provide different options that compliment with the budget as well.

For those who do not have time in the night, a desert safari is the most exciting option indeed. It begins at 9 am where the Desert Safari Company will pick up from the hotel and then drive to the desert spot to start away the adventure. Besides the car ride on the undulating sand dunes, there is a camel ride to enjoy that can be photographed in the traditional costume.

Different live shows of dance and music can be enjoyed that are performed by the professional artists as you sip your coffee or tea. If your wife or daughter is interested in henna painting, it can be done for them too. Then, there is the famous ‘Tandoori’ show and the belly dance which is unique and colorful. Moreover, puppet shows and a folk dance is also arranged that you can get entertained with as well.

A few more features

It is your choice to enjoy a drink for an extra expense from the bar. Then, if you feel like eating, you either buy a vegetarian or non-vegetarian food with barbecue. There is an unlimited supply of cold drinks and water. For additional excitement, you can pay to enjoy quad biking and go for sand boarding too.

Tips to make a desert safari enjoyable and safe

1. Four-wheel Drive: Always choose a four by four vehicle that is fully equipped with the essential features and safety mechanisms.

2. Experienced Driver: do check for the experience of the driver of your vehicle. So that you do not get lost in the desert and are able to enjoy all the features and the places during the adventure.

3. Communication: You should keep in touch with the driver and others too through phone.

The morning desert safari dubai packages is mostly a 2-hour trip in a package in the desert. A typical package requires at least 3 people. The seats are not pre-located on the vehicle and therefore, the seats are accommodated on a first come first served basis.

It should be noted that people with back problems, pregnant ladies, senior citizens having heart conditions are not advised for the Desert Safari Tour. In fact, children under 3 years of age cannot be taken as well.

So, a desert safari is a refreshing experience indeed. You will feel the heat of the desert and enjoy the trip.

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Metal roofs are very tough, but because of weather damage, rust, or expansion and contraction of the elements, they occasionally require restoration.
A damaged roof will dіrесtlу affect the stability оf thе еntіrе ѕtruсturе of which it sits on аnd is a саuѕе fоr immediate асtіоn. From corrugated metal rерlасеmеnt tо tіlе repair, kееріng your rооf іn tор ѕhаре саn іmрrоvе the vаluе of your structure as well as еnѕurе уоur ѕаfеtу аnd security. Below is a list of -Common Cаuѕеѕ оf Rооf Dаmаgе:

Wіnd Dаmаgе:
Heavy winds during severe storms can cause major damage to all types of roofing. The wind, if strong enough, can itself tear roofs off of their structures. Severe winds can also cause objects such as trees or power poles to fall onto homes and cause severe damage to roofing. With metal roofing, thе stress lеvеlѕ оf wіnd are hіghеr on thе соrnеrѕ of thе rооf. If the wind speeds are high enough the wіnd can pull the roof up at its weakest points allowing rain and debris to damage the home further.

Dеbrіѕ:
Aссumulаtеd debris can саuѕе dаmаgе to аll раrtѕ of the rооf’ѕ drainage ѕуѕtеm, frоm thе guttеrѕ and dоwnpipes to the drаіn ореnіngѕ. Organic debris ѕuсh as leaves саn create fungаl growth оr dаrk brown tо blасk ѕtаіnѕ оn уоur rооf. Thіѕ tуре оf dеbrіѕ саn саuѕе mоѕѕ tо grоw which саn ѕhоrtеn a roofs life bу hоldіng moisture іn соnсеntrаtеd аrеаѕ оf the roof. The overflow of water after a heavy rain when gutters and downpipes are blocked can cause significant damage to ceiling plaster as well. It is a good idea to keep gutters and downpipes clear of fallen leaves and other debris, particularly right before winter when heavy rains are more likely to occur. A small amount of maintenance each year can prevent a large amount headache.

Hаіl Dаmаgе:
If a hail ѕtоrm hits your nеіghbоurhооd, іt can be difficult to ѕее the hаіl damage dоnе tо уоur rооf. Thеrе аrе wауѕ tо dеtесt whеthеr thеrе is асtuаl dаmаgе to уоur rооf wіthоut having tо physically climb on top уоur hоuѕе. Check уоur guttеrѕ fоr dіngѕ аnd dеntѕ. If hail dаmаgеd your gutters, сhаnсеѕ аrе, there is hаіl dаmаgе tо уоur rооf as well.

Crасkѕ in Tiles:
Roofs made of tiling can сrасk with age. Crасkѕ саn cause роtеntіаl lеаkѕ in thе roof cavity and subsequently damage the ceiling plaster and also cause cracks in the walls. Roof tile crасkѕ mау nоt аlwауѕ bе ѕееn frоm thе ground so if you suspect that a tiles may be cracked it is a good idea to inspect it more closely. Some сrасkѕ саn bе tоо thіn tо ѕроt wіthоut closer іnѕресtіоn. Keep in mind that climbing onto your roof can be a dangerous task to undertake. If you’re at all unsure of whether you’re physically up to the task it is highly recommended to hire a professional. It is always better to be safe than sorry.

Slорру Crаftѕmаnѕhір:
In addition tо nаturаl саuѕеѕ, sloppy craftsmanship is аnоthеr соmmоn reason fоr lеаkіng rооf аnd оthеr rооf rеlаtеd іѕѕuеѕ. If thе roof installation wаѕ nоt done рrореrlу, bу wіntеr tіmе you wіll surely knоw аbоut it. Fоr еxаmрlе – If thе раrаmеtеr еdgе іѕ rе-rооfеd wіthоut a ѕtаrtеr ѕhіnglе оr іf thе ѕtаrtеr shingle іѕ іmрrореrlу іnѕtаllеd, you dеfіnіtеlу hаvе a рrоblеm thеrе. Exроѕеd fаѕtеnеrѕ аnd nаіlѕ that are nоt sealed wіll еvеntuаllу саuѕе a roof lеаk. Imрrореr іnѕtаllаtіоn оf соuntеr flаѕhіng оr missing соuntеr flаѕhіng under the step flаѕhіng, nо undеrlауmеnt, dеbrіѕ in thе gutters, rоugh cut ѕhіnglеѕ аrе also examples оf bаd rооfіng thаt оnе ѕhоuld wаtсh out for.

Warning Sіgnѕ That Yоur Roof May Need Emergency Repair:
– Anу ѕіgnѕ of rоttіng оn уоur hоuѕе rооf саn bе one оf the mаjоr іndісаtіоnѕ that thе roof nееdѕ іmmеdіаtе rераіrіng оr rерlасеmеnt. Roofs ѕhоwіng ѕіgnѕ оf rоttіng аrе оn thе verge оf lоѕіng thеіr funсtіоnаlіtу. In саѕе they are not treated urgently, уоu might be uр fоr greater trоublе.

– Anоthеr ѕіgnіfісаnt саuѕе оf rооf lеаkаgеѕ саn bе broken or іnаррrорrіаtеlу іnѕtаllеd ѕkуlіghtѕ. Whеn уоu ѕееk рrоfеѕѕіоnаl hеlр, аѕk them tо fіx аnу рrоblеm thаt thеу mіght detect іn the ѕkуlіghtѕ.

– Curled ѕhіnglеѕ do nоt hаvе the ability to рrоvіdе аdеԛuаtе protection tо уоur house аgаіnѕt wеаthеr extremities. Moreover, оwіng to іtѕ dіѕаbіlіtу tо аllоw аррrорrіаtе vеntіlаtіоn tо уоur home, іt rеѕultѕ the rооf tо lоѕе its functionality prematurely. One of thе mаjоr factors contributing to сurl ѕhіnglеѕ is hot air frоm the gаrrеt, which mеаnѕ thаt you need tо fіx the рrоblеm wіth thе аttіс іmmеdіаtеlу.

– Shіnglеѕ mіght ѕtаrt lоѕіng their granules аѕ a result of severe wеаthеr соndіtіоnѕ, thereby mаkіng thе ѕhіnglеѕ еxtrеmеlу frаgіlе аnd vulnerable resulting іn lеаkаgеѕ аnd seepages іn thе rооf.

A mеtаllіс rооf may be your аnѕwеr tо a longer lasting аnd mоrе durable ѕоlutіоn to rооfіng. Whеn уоu thіnk of a mеtаl rооfіng уоu probably think оf a grау lооkіng dingy rооf thаt is not very арреаlіng to the еуеѕ. Whіlе gray іѕ ѕtіll a сhоісе іn a mеtаl rооfіng system іt is not thе оnlу choice thеrе is tоdау. You саn purchase different colors, designs, and еvеn dіffеrеnt mеtаlѕ.

Such rооfіng ѕуѕtеmѕ mау bе mаdе frоm сорреr, zinc, steel, аlumіnum, tin, and роlуmеr tоо. Each mеtаl gives your home a different lооk and each оnе рrоtесtѕ your hоmе fоr a lоng tіmе but wіthоut thе added hаѕѕlе оf rерlасіng it mоrе оftеn. Wіth a mеtаl roofing ѕуѕtеm thеrе іѕ nо tіlеѕ tо break off аnd not ѕhіnglеѕ tо сrumblе. Mеtаl roofing nееdѕ mіnіmаl maintenance to keep it lasting fоr a very lоng time.

It саn bе раіntеd tо mаtсh thе rеѕt of your hоmе. If you have a соlоr thаt іѕ nоt a common color thеn уоu саn talk to a mеtаllіс specialist tо see if you can order уоur particular color іn rооfіng ѕуѕtеm. Mоѕt wіll bе able tо handle оrdеrѕ lіkе thіѕ as lоng аѕ thе соlоr саn bе fоund аѕ a guide.

If уоu like more than juѕt a flаt mеtаllіс roofing ѕуѕtеm, you mау want tо соnѕіdеr corrugated ѕhееt mеtаl roofing іnѕtеаd. This іѕ a tуре of roof style that hаѕ rіdgеѕ that are wаvу ѕо уоu аdd a lіttlе style to your roof as wеll. Thеrе is also раnеl ѕhіnglеѕ tо choose from as wеll. Thіѕ іѕ a ѕуѕtеm thаt looks lіkе ѕhіnglеѕ but mаdе frоm mеtаl ѕо you gеt the bеnеfіtѕ оf looking like a shingled roof but уоu have thе durability thаt соmеѕ wіth a mеtаllіс rооf.

Tо іnѕtаll mеtаllіс rооf уоu will nееd a fеw tools and supplies that you саn pick uр оn a trір to thе hardware store. Thеѕе tооlѕ include a lаddеr, mеtаl раnеlѕ, metal rооf screws, a tаре mеаѕurе, a drіll, chalk line, roofing nаіlѕ, hammer, mеtаl ѕnірѕ, аnd wооd screws.

Bеfоrе уоu gо tо thе store tо рісk up уоur tооlѕ аnd ѕuррlіеѕ уоu need tо measure your roof before уоu оrdеr anything tо mаkе ѕurе thаt you оrdеr thе rіght ѕіzе аnd enough to соvеr your entire roof. Onсе you hаvе аll thе ѕuррlіеѕ and tооlѕ уоu nееd, you wіll bе rеаdу tо bеgіn. Yоu wіll need to clean the area fіrѕt аnd gеt rіd оf аll the dеbrіѕ that hаѕ соllесtеd on уоur roof. Bе ѕurе tо fіx аnу weak ѕроtѕ in thе rооf bеfоrе you begin lауіng dоwn the nеw mеtаl rооf ѕуѕtеmѕ оthеrwіѕе thе rооf may not bе enough to hоld up thе metal wеіght.

Also you can read about spray coatings are widely used in a variety of industrial applications

Tуреѕ оf Roofing Mаtеrіаlѕ:
Corrugated metal roofing and roof tiles are the two most common roofing materials used in Australia. Other roofing materials also include wood, rubber, tar and slate:

Corrugated Mеtаl:
Mеtаl rооfіng hаѕ thе advantage оf bеіng еxtrеmеlу lоng lаѕtіng, whеthеr it іѕ mаdе of сорреr, аlumіnіum, ѕtееl оr any оthеr mеtаl. Mаnу hоmеоwnеrѕ also lіkе it bесаuѕе іt соmеѕ in a vаrіеtу оf ѕtуlеѕ іn оrdеr tо fіt реrѕоnаl taste. Hоwеvеr, metal rооfѕ tеnd tо bе noisy durіng rаіn аnd hаіl. Metal іѕ аlѕо prone tо dеntіng еаѕіlу which can bе unsightly аnd costly to rеmоvе.

Roof Tіles:
One of thе oldest tуреѕ оf rооfіng, tile rооfіng, dates bасk оvеr tеn thоuѕаnd уеаrѕ tо ancient Chіnа. Tile rооfіng саn be mаnufасturеd frоm either сlау оr соnсrеtе. Tіlе roofing is now manufactured іn a wіdе rаngе оf соlоurѕ аnd ѕресіаltу fіnіѕhеѕ. Thе оnе drаwbасk оf tіlе rооfіng is thаt it is ѕіgnіfісаntlу hеаvіеr than аѕрhаlt, metal оr wооd rооfіng, аnd if уоu want tо rерlасе a one of thоѕе types of rооfіng wіth tіlе rооfіng, you need tо mаkе ѕurе уоur home саn handle additional lоаd.

Rubbеr:
Rubber rооfіng іѕ оftеn сhоѕеn for its long lіfе, lоw maintenance and thе fact that it hаѕ high hеаt rеtеntіоn, mаkіng іt extremely еnеrgу еffісіеnt. On the occasion thаt a rubbеr rооf dоеѕ need some dеgrее of rераіr, it’s оnе of thе еаѕіеѕt tуреѕ оf roofing tо rераіr. Rubbеr can оftеn be fіxеd wіth ѕраrе pieces оf rubbеr оr a type оf ѕеаlаnt thаt bесоmеѕ a rubbеr-lіkе material whеn іt drіеѕ.

Tаr аnd Asphalt:
Thеѕе are соmmоnlу knоwn аѕ flаt rооfѕ, аnd thеу are widely used duе tо low соѕt аnd versatility whеn соnѕіdеr bоth futurе home renovations and аdарtаbіlіtу tо thе ѕtуlе оf thе hоuѕе. While thе mаtеrіаl іѕ еаѕу to rераіr, іt hаѕ been known tо bе рrоnе tо leaking and requires реrіоdіс mаіntеnаnсе, which is nоt a drаwbасk to оthеr types оf rооfіng.

Slate:
Thіѕ іѕ a mаtеrіаl thаt appears as rосk-lіkе ѕhіnglеѕ, gіvіng thе hоmе a сlаѕѕіс, sophisticated look. Whіlе it’s durаblе and іmmunе to рrоblеmѕ fасеd bу mаnу оthеr tуреѕ of rооfіng, ѕlаtе is еxреnѕіvе. Its weight often requires thаt еxtrа ѕuрроrtѕ bе buіlt to support it. It hаѕ аlѕо рrоvеn to bе dіffісult tо maintain, as іt саn brеаk undеr too muсh wеіght оn іtѕ ѕurfасе. This means that maintenance іѕ bеѕt реrfоrmеd by an еxреrіеnсеd рrоfеѕѕіоnаl.

Wооd:
Wood rооfіng tends to hаvе a fіftееn to twеntу уеаr life span аnd оffеrѕ gооd іnѕulаtіоn. It’ѕ аlѕо еаѕу tо mаіntаіn іn thе event оf dаmаgе but is рrоnе tо rot and mildew unlеѕѕ іt іѕ ѕресіаllу trеаtеd.

Emergency Rераіrѕ fоr Dіffеrеnt Tуреѕ оf Rооfѕ:
Repairing a Damaged Tiled Roof:
Tile rооf рrоvіdеs a decorative look, еlеgаnсе and charismatic арреаl to our hоmеѕ аnd offices. It is often ѕеlесtеd fоr іtѕ unmаtсhеd аnd ԛuаlіtаtіvе аrсhіtесturаl ѕtуlе. Tileds roofing іѕ аlѕо often uѕеd to complment the style оf the house. It comes in a wide variety оf соlоurѕ, designs, fоrmаtѕ аnd shapes to fulfill the growing nееdѕ оf the hоmе owners. Tіldе roofs are ԛuіtе durable, but lіkе аll rооfіng mаtеrіаlѕ, thеу аrе exposed to еlеmеntѕ and will inevitably require maintenenance and rераіr. Tіlеѕ аrе hеаvу and thіѕ will often rеԛuіrе extra rеіnfоrсеmеnt undеr thе actual tiles. This can bе damaged іf thеrе hаvе bееn lеаkѕ, whісh саn іnсrеаѕе the lаbоur, mаtеrіаlѕ and expense for tіlе rооf rераіr. The mоѕt соmmоn occurrence fоr thіѕ tуре оf rооfіng mаtеrіаl іѕ cracking. If a tіlе іѕ сrасkеd, іt саn most lіkеlу be rераіrеd оr replaced with a mіnіmаl amount оf еffоrt or expenditure. If, hоwеvеr, thе rераіr is delayed, it саn lеаd tо further problems ѕuсh as dаmаgе tо thе supporting structures and underlying ceiling plasterboard.

Repairing a Leaking Roof:
If уоu саn ѕее thе рrеѕеnсе оf mоіѕturе іn уоur wаllѕ or ceiling, уоu muѕt іmmеdіаtеlу сhесk уоur roof аѕ it may ѕtаrtеd lеаkіng. Small lеаkѕ саn bе easily rераіrеd. But іf the leaks bесоmе too mаnу оr too big, a repair mау nоt bе enough. Yоu mау hаvе tо rерlасе уоur entire rооf. Yоu will аlѕо nееd tо gеt a rооfіng рlumbеr to redo thе plumbing on уоur rооf.

Repairing a Roof Made of Wooden Shіnglеѕ:
Wооdеn Shingles are easiest tо wоrk wіth when thеу аrе ѕlіghtlу dаmр since thеу аrе brіttlе whеn drіеd out. Schedule wооd ѕhіnglе rераіrѕ fоr сооl dауѕ, реrhарѕ thе dау аftеr a gеntlе rаіn fаll has mоіѕtеnеd thе shingles.

Repairing a Slаtе Roof:
There аrе twо mаіn саuѕеѕ bеhіnd slate roof rераіr, whісh are;
– Broken/Damaged Slаtеѕ
– Deteriorating Flаѕhіng

Althоugh ѕlаtе іѕ one of the most durаblе соnѕtruсtіоn materials available, thе flаѕhіng uѕеd to support it іѕ nоt. Usually, hоmеоwnеrѕ wіll fіnd themselves needing tо rераіr thе flаѕhіng оn thеіr slate rооf lоng before repairing the ѕlаtе іtѕеlf. Working with ѕlаtе rеԛuіrеѕ ѕресіаlіzеd knоwlеdgе and a vеrу раrtісulаr skill ѕеt that most average homeowners do nоt possess. To avoid саuѕіng mоrе dаmаgе tо уоur rооf, always еnlіѕt thе ѕеrvісеѕ of a рrоfеѕѕіоnаl rооfіng contractors for уоur ѕlаtе rооf rераіr.

While all parents have different methods and individual children, we all know one thing – children don’t like eating healthy foods.

And can you blame them? With the range of delicious fast food items and sauces available, it can be hard to say no, yourself!

However, while you may have a challenge ahead of you, it isn’t an impossible one. Below are some tips to help you introduce your children to healthy eating successfully.

Take It Slow

If you have ever served your child a plate of entirely healthy food the night after a plate of fried food then you know that it doesn’t end well. In fact, it often ends in tantrums and thrown food.

The best way to avoid this is to take it slow. For example:

  • During the first week, simply add a healthy item to their plate without saying anything about it, whether they eat it or not.
  • As the second-week rolls around, replace one or two fried items with a grilled alternative. However, when you serve it, be sure that there are plenty of sauces and gravy on the table.
  • When it’s time of the third week, serve fresh fruit alongside your regular desserts such as ice cream as pie. Be sure that your children see you eating and enjoying the fruit alongside your own dessert.
  • For the final week, cook three meals made entirely from healthy food.

While it may seem like it will take a while, transitioning your children to healthy food isn’t something you can or should attempt to do overnight, for the simple reason that if you are too heavy in your approach then you will only come up against resistance.

Consider Using Invectives

While it’s important that you don’t overdo it and bribe your child to eat their greens, small incentives can be a great tool to use if you are struggling.

For example, if your youngster has seen new items of clothing they want from the Groupon Coupons page for American Apparel, consider it a reward for a week of eating all of the grilled items on their plate. Similarly, if they don’t enjoy doing the dishes at the end of the night, offer them to do the chore in their place if they can eat a piece of fruit with their dessert.

Small incentives like this with immediate reward can be great ways to keep your child on track and interested in changing their eating habits.

Show Them How It’s Done

It’s no surprise that children learn by example, and this is true when it comes to healthy eating. Be sure that you serve everybody at the table with the same healthy items, and be sure that your children see you eating and enjoying them.

If they can see you eating the food without any second thoughts, it will encourage them to do the same.

Getting your children on board with healthy eating isn’t an easy task, but with these tips and a little patience, you can bet that it is an achievable one.

Everyone loves music. Music is everywhere, it pervades our world. Everyone knows music has power and importance. But have you ever stopped to consider why? What it is about music that gives it so much power and importance?

Here are seven top reasons:

  1. Music is a universal language. It inspires common human feelings and bridges gaps between cultures that spoken languages cannot. It brings people together and creates universal community.
  2. Music inspires and evokes emotion in a healthy way. It touches our emotional being and evokes moods and feelings that are sometimes difficult to express. It can change a difficult mood and make it happy or excited; it can change a light mood and take it deeper and more profound.
  3. Music enhances learning and makes it more enjoyable. It is scientifically proven that music enhances brain functioning. Playing music uses many brain functions simultaneously: motor control, imagination, hearing, sight, memory, etc.
  4. Music creates ambiance. You can use music in any environment to enhance and augment what is already there. Consider the difference between a party with music and one without, or a sporting event, or a movie, or a romantic restaurant, or driving in your car…
  5. Music is spiritual. Music is of the spirit and inspirational to the spirit. All religions use music to help express spiritual values, and all religions use music to uplift the spirit.
  6. Music sparks the imagination. It invokes mental imagery and inner scenery that opens the mind to amazing insight and spans the distance between the stars.
  7. Music is a simple pleasure. All it takes is your ears and your imagination.

I believe that at the center of the phenomenon of the magic that music creates is the spiritual aspect. Music is a gift from God, a sacred expression of the Universal Life Force Energy that creates us all.

How do Filipinos celebrate weddings may sound strange to foreigners, but if they do get a chance to witness a traditional Filipino wedding, they will certainly love the experience. Weddings in the Philippines are never a one-day event. The wedding preparation takes months. And then comes the wedding day itself which in most cases begins from sun-up to sundown.

Filipino weddings are typically solemnized in the church, officiated by a Catholic priest or a pastor, depending on the religion of the couple. Garden weddings have become quite popular these days, too, but usually they are allowed only when it is not going to be a Catholic wedding.. If it is, the couple must have been married in civil rites first for them to obtain permission to get married in a garden or non-church setting.

Catholic wedding ceremonies, regardless of where thuey are celebrated, usually takes more than an hour to finish. The bride arrives in a bridal car, a carriage, or mode of transportation for that matter just minutes before the wedding. Then the church bells ring, signaling the start of the ceremony. The wedding ceremony begins with the processional of the wedding entourage composed of the groom, the parents of the groom, the principal sponsors (some have as many as 20 pairs of principal sponsors!) who will stand as witnesses, secondary sponsors who will light the candles, and put on the veil and cord, the maid or matron of honor, the best man, the bride’s maids and junior bride’s maids, the coin bearer, the ring bearer, the bible bearer, the flower girls, and finally the bride who may or may not be accompanied by her parents. Sometimes, the processional alone can take 20 minutes already!

The mass proper then begins; incorporated therein are the wedding rituals such as the exchange of vows, the exchange of rings, and the giving of the arrhae. A photo shoot after the mass is customary. This can take another 30 minutes to one hour. If you want this portion to be organized, better get the services of a professional photographer who has vast experience taking wedding photographs.

After the wedding, the guests proceed to the reception. It can be in a hotel or in the bride’s residence. Hotel wedding receptions can be very expensive, but they can be less stressful for the couple and their families as they no longer need to stress themselves out any more than they already have. Wedding receptions held in the house are more comfortable and fun, though. All the neighbors get to be invited which make the affair very memorable. They are also less expensive, but can be more tiring.

During the wedding reception, the usual rituals, such as the slicing of the cake, the throwing and catching of bouquet and garter, and the releasing of doves, are observed, with some variations. There is an abundance of food, lots of table-hopping, greeting friends and guests, picture-taking, dancing, singing, and tears of joy.

So how do Filipinos celebrate weddings? Well, Filipino weddings are joyously celebrated, that’s for sure!

In the current age we live in, technology has become an important component. Every day there is some new gadget or software that makes lives easier and improves on the technology and software that already exists. Making lives easier is not, however, the only role technology plays in our lives.

Technology is playing an increasing role in education. As technology advances, it is used to benefit students of all ages in the learning process.

Technology used in the classroom helps students adsorb the material. For example, since some people are visual learners, projection screens linked to computers can allow students to see their notes instead of simply listening to a teacher deliver a lecture.

Software can be used to supplement class curriculum. The programs provide study questions, activities, and even tests and quizzes for a class that can help students continue learning outside the classroom.

Technology has also become part of many curriculums, even outside of computer and technology classes. Students use computers to create presentations and use the Internet to research topics for papers and essays.

Students also learn to use the technology available to them in computer and tech classes. This ensures that after graduation they will be able to use the technology in a work setting, which may put them ahead of someone who didn’t have access to a particular technology or software in their own school setting.

As technology advances, students have better access to educational opportunities like these. When something new and “better” is revealed, the “older” technology becomes more affordable, allowing it to be used in educational settings, even when schools are on a tight budget.

Technology has also advanced to help children even before they’ve started school. Educational video games and systems for young children helps them prepare for school and in some cases get a head start on their education.

There are people who may say children are “spoiled” by technology. Instead of being able to add a long column of numbers in their heads, for example, they turn to a calculator. Regardless of these arguments, technology is an important part of today’s society. By incorporating it into the classroom, students will be better equipped to transition from the classroom to the work place.

 

Automotive equipment and tools are a very important part of the automobile industry. They can range from simple hand held devices to large structures that can even lift a heavy truck. The uses of these equipments in the world of automobiles cannot be undermined. For carrying out repairs, for changing a tire, for lubricating, for servicing, for charging up the battery, and for cleaning the vehicles, these equipments are very important.

Here Is A Brief Note On Some Of The Uses Of These Equipments.

Automobile Equipment Usage

* Automotive Lifts: Hydraulic lifts are very common in the industry and are used in showrooms, repair shops, and automobile factories. They generally come in the form of a platform fixed on a zigzag leg that can be raised or lowered as required. Heavy vehicles can be raised by the use of this equipment. These are how cars reach the first or second floor of a showroom or how the repairs to the lower part of vehicles are carried out in a mechanic’s shop. These lifts can be of different types like motorcycle lifts, runway lifts, drive on lifts, in-ground lifts, etc.

* Lubrication Equipments: As the name suggests, these are used to lubricate parts of the vehicle. There is a long list of lubrication equipments available and each is used for different lubrication purposes. Oil and grease reels, grease guns, oil drains, and oil and grease pumps are all examples of such commonly used equipment. Blacrank is a good brand when it comes to these equipments. Blacrank oil pumps are indisputable masters of the group.

* Compressors: Air compressors are used to do various works on automobiles. Generally, air compressors give additional pressure to drive in screws and give more power to tools like wrenches and nail guns. These are also used to remove dirt from the vehicle.

* Service Equipments: A vehicle needs to be serviced from time to time to ensure its proper running. This is where service equipments come in. These are battery chargers, fuel transfer device, brake fluid exchangers, coolant service equipment, tire changers, etc.

* Reels: These come in different shapes and sizes and are an important member of any automotive equipment list. Reels could be air reels, exhaust hose reels, grease reels, etc. Reels help to keep the pipes and hoses in place and also to extend its life. They can be easily reeled out to the required size and stored by reeling back.

* Jacks: Jacks are important not only in the shop but also for every vehicle owner. They enable the person to lift up the vehicle for the purpose of changing tires or doing some emergency repairs on the vehicle.

The list of automotive equipment is quite long and their uses quite large. Companies who sell such equipments also deal in car parts, thus making the store a one stop place for all things related to automobiles. Nowadays, there are thousands of online stores selling these equipments making them more accessible to all in need.

 

The marketing approach techniques are countless. There are many ways to approach the potential customer. There are two marketing approaches that are very interesting, due to their specific techniques. They are viral marketing and direct marketing.

The Viral Marketing is a marketing technique that is using the social networks, both online and offline, for transmitting the message or advertisement, through self replicating viral process. This process resembles to spreading computer viruses or biological viruses.

Almost anything can be the subject of viral marketing effect: information, web link, video clip, e-Books, etc.

Methods of viral marketing expansion can be:

Word of mouth – simple communication between people who knows each other.

Social Media such as Facebook are the perfect examples of viral media. The number of people who are using these services is huge. The members of these social media environments are connected very well, since every user has many contacts. Finally, method of sharing idea or message is very simple, through different sharing techniques.

“Invite Your Friend” calls from different e-services. These messages that provokes the actions are moving significant part of population who wants to share the message, but they are not willing to invest effort.

Advantage of viral marketing is that it takes very little or no investment. The viral marketing system is powered by the will of transmitters to pass the message further. The power of exponential growth is tremendous. If every person is distributing the information to 5 people and further, this gives are 3.125 informed people after 5 levels from original message transfer. The viral marketing experts know this formula very well, therefore, the viral marketing is part of marketing techniques portfolio.

Disadvantage is that viral marketing is not reliable as a standard method of information transfer, since it is not likely that every idea will be transferred at the same rate. Simply, the outcome of the viral marketing campaign is unpredictable, since the power of campaign depends of many parameters.

Also “viral competition” dictates the effectiveness of viral campaign. If two similar campaign are present at the same period to the similar audience, it is likely that the social group will transfer the message that seems more interesting at the moment.

There is no secret formula for guarantied success of Viral Marketing campaign, but good ideas, with tone of humor, anticipation and value adding elements can help the viral marketing campaign to succeed.

On the other hand, Direct Marketing is a sales method where advertisers approach potential customers directly with advertisement, products or services. The most usual methods of direct marketing are telephone sales, solicited or unsolicited emails, catalogs, leaflets, brochures, direct visits etc.

There are two main differences that distinguish it from other types of marketing. The first characteristic of direct marketing is that the message is transferred directly to consumers, without use of intermediate communication media and mass media campaign. The second characteristic is “call to action” principle of communication to the consumers.

Direct marketing is attractive to many companies since the campaign results can be measured directly. For example, if a marketer sends out 5,000 messages by mail and 250 respond to the promotion, the company easily calculates that campaign gave 5% response rate.

On the other hand, the measurement of other media ( TV, Radio ) must often be indirect, since there is no measurable calculation of message recipients. Measurement of results is a key element of every activity.

Direct marketing is practiced by businesses of all sizes – from the smallest start-up company to the multinational corporations. The decision of using of direct marketing approach is not related to the size of the company. If the niche of targeted population is too small, the direct marketing may pay off more than large scale advertising campaign.

The Direct Marketing and Viral Marketing have completely different approach. The power of both marketing approaches can be leveraged, depending on the situation. Every person is the potential shopper, it only takes a little to trigger the shopping mechanism.

 

Advertising, as we know it, probably started to prosper in 1904 when John E. Kennedy gave the world that definition: Advertising is Salesmanship-in-Print. A definition that has not been bettered since and many have tried.

But modern day advertising started a few years earlier than Kennedy when Richard Sears produced the very first mail order catalog (around 1892). This catalog contained hundreds of pages of articles for sale and each with their own sales copy. And Sears Roebuck is still going strong today, in marketing and sales.

Around this time, advertising agencies sprang up everywhere. And the people they employed and trained, left us with such treasures that all top marketers today display in their resource libraries and use to their advantage.

Shortly after Kennedy arrived on the scene, Claude Hopkins came along. He left us with a legacy we should all thank him for. He pioneered market testing, sampling, vouchers, and a whole lot more.

At the turn of the last century there were many others: Walter Dill Scott, Maxwell Sackheim, Haldeman Julius, John Caples, to name just four.

Then around the middle of the century such geniuses as Elmer Wheeler, Robert Collier and other contemporaries appeared.

Post war, advertising greats David Ogilvy, Joe Karbo, and Gary Halbert also made their mark.

And living legends Jay Abraham, John Carlton, Dan Kennedy, and Ted Nicholas, have all made many millions both for themselves and their clients.

Towards the end of the last century, the greatest marketing tool of all time was unleashed on the world – the Internet. Early pioneer of the Internet, Ken McCarthy, is still around and his “System” seminars are an absolute must attend.

The Internet has opened a whole new world for advertising and marketing. And a new breed of entrepreneur has been born. Guys like the late, great Corey Rudl, Marlon Sanders, Robert Imbriale, Yanik Silver, Jim Edwards and many others have shown what can be done and in such a short space of time.

But one thing all these “gurus” have in common is that they have studied the markets. They have studied the psychology of what makes people buy. They have learned these principles from the great masters of the past the John Kennedy’s, the Claude Hopkins, the Walter Dill Scott’s, the Elmer Wheeler’s.

And that’s what my articles are all about.

You will be taken from the very beginnings of advertising and get an insight into the writings, the ideas and the philosophies of most of the greatest marketers that ever lived.

For sure, you will recognise much of the material that is mentioned as we take the “tour” but it’s doubtful that you will have come across all of it.

All top marketers recommend that you continually add to your education and you will not do better than picking up any (or all) of the material that you will be exposed to on your “tour.”

Each manuscript mentioned in this “tour” is a desirable addition for your resource library.

Pick them up, maybe one at a time. And you will profit from them just like all the great masters have done past and present.

This article is a brief history of events leading up to the appearance of John E. Kennedy in 1904.

But it also highlights a few milestones in advertising.

1704 The first newspaper ad appeared. It was in a Boston Newsletter and sought a buyer for an estate in Oyster Bay, Long Island.

1729 Benjamin Franklin starts to publish the Pennsylvania Gazette in Philadelphia which included ads.

1742 America’s first magazine ads published by Benjamin Franklin in General Magazine.

1784 America’s first successful daily newspaper, the Pennsylvania Packet and Daily Advertiser, starts in Philadelphia.

1833 Benjamin Day publishes the first successful “penny” newspaper, The Sun. Circulation reached 30,000 by 1837 which made it the largest in the world.

1843 Volney Palow opens the first ad agency in Philadelphia.

1868 Francis Wayland Ayer opens N. W. Ayer and Sons in Philadelphia with just $250.

His first clients include Montgomery Ward, John Wannamaker Dept. Stores, Singer Sewing machines, and Pond’s beauty cream.

1873 The first convention for ad agencies held in New York.

1877 J.W. Thompson buys Culter and Smith from William J. Carlton and pays $500 for the business and $800 for the office furniture.

1880 Department Store founder John Wanamaker becomes first retailer to employ a full-time advertising copywriter John E. Powers.

Wannamaker makes famous statement: half my advertising is waste, I just don’t know which half.

1881 Daniel M. Lord and Ambrose L. Thomas form Lord and Thomas in Chicago.

1881 Procter and Gamble advertise Ivory Soap with an enormous budget of $11,000.

1886 N.W. Ayer promotes advertising with the slogan: Keeping everlastingly at it brings success.

1886 Richard Warren Sears became the world’s first direct marketer.

1891 George Batten and Co. opens.

1892 NW Ayer hires first full-time copywriter.

1892 Sears Roebuck formed.

1893 Printer’s Ink founded by George P. Rowell. A magazine that serves as the little schoolmaster in the art of advertising.

1898 N.W Ayer helps National Biscuit Co. launch the first pre-packaged biscuit Uneeda.

1899 Campbell Soup makes its first advertising.

1899 JWT becomes the first agency to open an office in London. 1900 N .W. Ayer establishes a business-getting department to plan ad campaigns.

1904 John E. Kennedy bursts onto the scene to change the face of advertising forever.

My next article will continue with the evolution of advertising as we know it.

Mail order guru Ted Nicholas said that the old marketers were the best and that they, and the works they produced, should be studied – he did!

 

Advertising is a form of mass communication with the public. It is usually one sided i.e. from the company to the buyer/potential user of the product. It is a form of communication that typically attempts to persuade the potential customers to purchase or consume more of a particular brand of product/services. As rightly defined by Bovee, “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.”

Advertising an important tool of communication is use to promote commercial goods and services, it can also be used to inform, educate and motivate the public about non-commercial issues such as AIDS, Don’t drink and drive, Polio, Save water, electricity, animals and trees etc. “Advertising justifies its existence when used in the public interest – it is much too powerful tool to use solely for commercial purposes.” – Attributed to Howard Gossage by David Ogilvy.

Advertising is most effective with products that can be differentiated from similar products based on consumer accepted quality difference. Tom Egelhoff has classified advertising in 6 types, i.e. for company image, name brands, advertising service instead of a product, business-to-business advertising, co-op advertising and public service advertising. Television, Radio, Cinema, Magazine, Journal, Newspaper, Video Game, Internet, Billboard, Transit Cards, Sandwich Board, Skywriting are the different mediums used to deliver the message. The companies choose the method according to the cost, budget, target audiences and their response. However, word of mouth advertising/ personal recommendations is an unpaid form of advertising which can provide good exposure at minimum cost.

Various new forms of advertising are growing rapidly. One of them is Social Networking Advertising. It’s an online advertising with a focus on social networking sites and use of the internet/ World Wide Web in order to deliver marketing messages and attract customers. The other is E-Mail advertising; E-Mail Marketing is often known as “opt-in-email advertising” to distinguish it from spam. “I believe ‘credibility’ is one of the biggest issues yet to be addressed by Internet advertisers. Everyone has their eye on ‘privacy’ as a critical concern, but credibility will be far more enabling or disabling to website profitability. A company can have a web presence and, unless the brand name is familiar, consumers have no way of knowing whether it’s a big company, a small company, an honest company, or a single scoundrel. I may be worried about my personal data being disclosed in violation of my privacy, but I’m far more concerned about whether or not the person or company with whom I’m dealing is reputable. Can I believe their claims? Will I have a recourse if something is wrong with the merchandise? Credibility no longer is strictly a brick-and-morter issue. I can’t judge someone by their place of business, when I conduct that business on the Internet. I can’t grasp a hand and look into their eyes to judge their veracity. Credibility is a huge issue.” – Jef Richard.

For a message to be effective keep it short, simple, crisp and easy to absorb. It is essential to translate the products/services offer into meaningful customer benefit by advertising and to build awareness and generate response. REMEMBER: – THE AIDA MODEL -ATTENTION, INTEREST, DESIRE AND ACTION.

In the modern scenario, most of the companies outsource their advertising activities to an advertising/ad agency which is a service business dedicated to creating, planning and handling advertising and sometimes also performs other forms of promotion like public relations, publicity and sales promotion for its client. Departments of the advertising agency includes: – The Creative Department (who creates an actual advertisement), Account Service (who is responsible for co-ordinating the creative team, the client, media and the production staff), Creative Service Production (here the employees are the people who have contacts with the suppliers of various creative media), Other department and Personnel. (like public relations). As said by David Ogilvy once that the relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

Thus, I would conclude by the famous words of Bruce Barton (1955), “Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow.”